BAGGU Interview at Anthem

Beginning with a simple sewing project between a mother and daughter, Joan and Emily Sugihara, BAGGU has now become a highly popular reusable bag brand. The company was founded in 2007 and is based in Williamsburg. The merchandise is derivative of the plastic grocery bag; however, they are far more durable and stylish! I personally love the simple design of the merchandise and the fun color choices. I have the canvas duck bag and I absolutely love it. It’s extremely strong and works for everyday. I also have the computer case and a red backpack…I want to have every product they make!

Check out Anthem’s interview with Emily Sugihara and Ellen van der Laan, creative director!

 

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