Being an owner of a small business you will be faced with a number of challenges such as a small staff, limited funds and even too much to do with little time to do it. There are ways that one can grow the business without making so much investment on advertising and marketing. One of the tools that can be used is the social media which will help increase your revenue.
Understanding social media and its effect on business
This is an online media where people network, share, participate and talk through MySpace, Google Plus, YouTube, LinkedIn, Twitter and Facebook. The most popular among this are Twitter and Facebook and these platforms will offer a lot of benefits for your small business. They help grow the business through:
Improved presence in the web the more people talk about your business on the social media the higher the chances that it will be found on through searches on Bing, Yahoo and Google.
mainly small businesses will rely on network marketing to get leads to their business. Social media will give them unlimited exposure to leads
this marketing is almost free and will require almost no penny to get the message one has across.
Contact with customers
it puts one in direct contact with the customers and it helps you know what they really need.
How to start growing the small business using this platform
Transparency in all your dealings as the social media will not offer you customers if your service or product is not good. As you are building relationships have a visual so that people can feel they are dealing with someone real and let the user id you choose be descriptive and short to help people follow you.
Build followers and the right connections
The experience the business will have on this platform will be as good as the network that has been built by you. It is good to identify the kind of people that you want and follow the same people. Take time to identify the prospectors and in Twitter you can use the suggested directories
Leave comments on blogs or articles as it helps your ranking move up. Ensure they are appropriate and transparent. Before any comment is accepted most of these sites will require a website and a name.
This is the best way to help grow the business as it allows continuous communication with the customers as well as reducing the competition. By not blogging you will be losing some great opportunities.
It is no doubt that social media will help promote the small business product or service as well as generating leads and establishing authority for your business. Maintain the presence as professional and embark on activities that will help build the business. Remember relationship building is very important though one needs to be sure it is the right people. With patience your network will grow with time and the business will be in full marketing mode.